Archive for April, 2008

Google Assassin

Monday, April 14th, 2008

I don’t normally review new IM products so quickly but this one has saved me about a days work on my adwords campaigns over the last two hours. Now I only purchased it 3 hours ago so the learning curve is not steep. In fact its the opposite. Its downright easy as pie…

A new PPC tool I’ve tested for the last 6 hours is Google Assassin. It has a dashboard called the Affiliates Den which is stacked with heaps of very powerful, easy to use and time saving tools for Pay-Per-Click advertisers (especially Clickbank Affiliates although I don’t really use it for that).

I’ve used this tool on one of my clients Adwords campaigns for Fitness courses this morning and I’ve doubled the CTR already and lowered the click costs by over 40% using some of the tools. This is in about half the time it normally takes me.

The Google Assassin is the ‘brainchild’ of the ‘Day Job Killer’ team, led by Chris McNeeney, who is the best-selling author of the most popular online guide to making money with Pay-Per-Click.

Chris and the team have achieved an impressive record of success with their online guides on selling Clickbank products and have collectively sold almost 20,000 ebooks through Clickbank and establishing a solid reputation for explaining some of the most vital secrets of making money online.

Chris has spent the last 2 years providing affiliates with the very best techniques and information to make money from their PPC campaigns. During this time, it was clear to their team that there were some big problems facing anyone wanting to make money online using PPC advertising. In particular, there was a lack of effective tools to help affiliates choose the right product to promote, undertake proper keyword research, and create/manage winning PPC campaigns that really make money.

This realisation led to several months of intensive research and software design work by the team and their programmers to create the ultimate affiliate online resource. And the result of all that hard work is the powerful array of tools which you will find within the Affiliates Den. These include a “Clickbank Marketplace” which has a search function, making it easy to promote the hottest selling products from the digital retail giant.

Now as I’ve said I’m not using this for ClickBank yet. I’m mainly using it for my own adwords campaigns and also i’m about to launch two completely unrelated eBook products. This tool is well worth it for the price of $67 Per month.

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Visitor Boost

Monday, April 14th, 2008

Affiliate marketers that who buy traffic are better off following the time-tested and true practice of Buy Low, Sell High.

If you’re an affiliate marketer, whether you use CPC, CPA, CPM, or CPT advertising to monetize your traffic, you nonetheless face the same challenge: without traffic, there’s nothing to monetize. Well, a service called VIsitor Boost offers to send you not only targeted traffic, but geo-targeted traffic. As far as conversions go, however, the model through which Visitor Boost sends affiliate marketers traffic turns that traffic to garbage. While the traffic will unlikely convert for affiliates who feature CPC or CPA advertising, the conversions that CPM or CPT affiliate marketers will see will be both short-term and likely to compromise their reputation with their advertisers. As Visitor Boost’s about page explains:

We offer over 20 categories so that you can target your traffic and only receive visitors interested in what you have to offer, and if you only want to market to individuals in certain countries, you can target geographically as well.
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Your website is shown in a full-screen popunder window on websites in our publisher network. When someone visits one of our network sites in the category you chose, we send that visitor to your site.

The main weakness of a pop-under is that, as a user, I’m only likely to notice it toward the end of my session. Granted, I may very well choose to pro-long my session once I close my main browser window, but the majority of users only begin closing windows once they have decided to go offline altogether. It therefore seems unlikely that this kind of traffic will convert for either you or your advertisers in any tangible way.

If you’re an affiliate marketer who features CPM advertising on your portal, the traffic that you can buy from Visitor Boost is not only unlikely to convert for your advertisers, it is likely to have your account with that advertiser cancelled. Essentially, users will be likely to only notice toward the end of their session, meaning that you’ll make a quick buck when you page loads, but your advertisers will soon notice that your traffic isn’t only expensive (because of high amount of page views), but in no way associated with an increase in their own traffic or conversions. Consequently, they’ll drop their account with you and move on to the next webmaster.

Similarly, if you rely on CPT advertising, the boost in your traffic may enable to raise the price of ad placements on your site. However, given how the majority of new users only notice your site when their on their way offline, this traffic will only erode the ROI of a banner on your site. Essentially, it will seem as though your unique visitors both are many and spend a lot of time on your site, but given how the user only sees your site when their on their way offline, those banners won’t actually be reaching them.

Finally, if you’re an affiliate marketer that employes CPC or CPA advertising, users who haven’t voluntarily visited your site are unlikely to engage with either your content or your advertising. Although this kind of traffic won’t compromise your reputation with advertisers, it will exhaust not only your bandwidth, but your marketing budget as well.

In sum, Visitor Boost demonstrates the rock-and-a-hard-place between which pop-up advertising sits. While users find pop up advertising intrusive and are, therefore, unlikely to act on it, pop under advertising is likely to go unnoticed until the user is ready to log-off. Consequently, affiliate marketers that are interested in buying traffic are probably better off following the time-tested and true (albeit challenging) practice of Buy Low, Sell High. In other words, whether it’s through CPC, CPA, CPM, or CPT advertising, those hoping to invest in generating targeted traffic should not so simply pay less than what they sell it for.

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Outsourcing

Monday, April 14th, 2008

We can handle your large scale outsourcing requirements. Please visit our site for details on how we can ramp up your web development - www.OutsourcingTo.uS

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About our Outsourcing Services

OutsourcingTo.uS was created to provide high quality outsourced web services. Our company provides a complete range of web services including, web design and construction, search engine optimization, ongoing site management and pay per click marketing programs.

OutsourcingTo.uS brings together the talents of some of Australia and Asia’s best web designers, programmers and project managers to provide a complete solution for your web site requirements.

With a proven track record for success and the past experience of delivering sound web solutions on time and in a unique format; we can provide you with a solid foundation necessary to ensure your web presence is state of the art and able to deliver the highest results possible.

Utilizing the operation of our own successful sites we are able to test the latest techniques in search engine optimization, programming and marketing, providing you with tested solutions designed to maximize the growth of your business. Within this environment we constantly test what we sell to ensure you receive maximum results.

Currently our network of web sites is approaching over 2,000,000 unique visitors per month, with most of this traffic obtained organically. Since 1994 our talented team has received a number of international awards which can be viewed on our various sites.

Why do over 3,000 businesses use our team’s services?

Because we deliver proven results time and time again. From the past sites we have built and delivered, to the current sites we promote and maintain, it is easy to see the dedication to excellence and winning attitude that separates us from other web solution businesses that are only interested in short term gains.

With the successful combination of web developers, online marketers, project managers, programmers, graphic designers, content writers, and link builders, OutsourcingTo.uS ensures, not only the success of your business online, but its ultimate success offline.

A web staffing company with their own profitable sites!

More often than not when you ask a web staffing company to show you examples of their own profitable web sites, you’re likely to be met with silence. That is not the case with us…….

Our team have been working together on web projects for over 8 years including our own network of profitable sites, including:

www.NationalVisas.com.au
www.OzFreeOnline.com.au
www.PsychicGuild.com
www.AdwordsForEducation.com
www.SolvePoverty.com
www.OrphanIT.com
www.HigherEdMarketing.com.au

I have also founded and sold sites like HyperStudy.com and EdMedia.

With our service you simply inform us of your requirements and we provide and manage your outsourced staff. With a team of over 150 web development personnel we have the expertise to manage all of your requirements swiftly and efficiently at the best possible rates.

Importantly, every week your chosen resource will provide you with an update of tasks they have undertaken, giving you full control of your jobs progress and its path to completion.

We operate offices in Melbourne and Sydney in Australia as well as development teams of highly qualified, proven staff in Canada , USA and the Philippines.

Videos on growth of Philippines outsourcing in 2007

Business process outsourcing or BPO is an emerging industry in the Philippines.

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This industry is regarded as one of the fastest growing industries in the world. International investment consultancy firm McKinsey & Co. predicts that the demand for outsourcing services will reach $180 billion in 2010, with the customer contact services, finance and accounting, and human resource sub-sectors taking up the biggest shares. When it comes to the trend in primary business requirements, experts are seeing a shift from cost-effectiveness to skills quality and competence. This development all the more strengthens the Philippines’ position as an emerging global leader in the BPO industry (BPAP 2006).

The BPO boom in the Philippines is currently led by demand for offshore call centers. The Philippines raked in offshore service generating revenues of $2.1 billion in 2006, placing third behind India and China and slightly ahead of Malaysia.

When To Outsource

Outsourcing website development jobs offers real savings these days but firms need to ensure they have reliable offishore partners in place. Things to look for include having a solid reputation for doing work that is delivered on time, and on budget. Referneces from other companies that have used the suppliers firm are always good to follow up on.

You should consider outsourcing your web development in the following cases:

* When you become too busy to handle your development operations inhouse.

* When you have a critical project for development that needs all your time and energy, plus specialized skills which aren’t readily available for the development.

* When you have got to be the first into the market to gain the edge on development.

Business Process Outsourcing (BPO) is the long-term contracting out of non-core business processes to an outside psuppliers to help achieve increased shareholder value.Development outsourcing and project outsourcing is an essential growth strategy for every corporation.

A high growth market for outsourcing is the web field with the following types of jobs being outsourced: Web solutions, Web development, Web design, Website security, Website maintenance, Web hosting e-commerce, Software Development, Graphics Designing, Logo Designing, IT Consultancy and more.

Why You Should Consider Outsourcing to the Philippines

India has been the undisputed leader in outsourcing and back office processing now for over 5 years but experts believe the new player on the block is the Philippines which is quickly catching up to India.

The Philippines boasts an impressive array of benefits for firms looking to outsource including a highly skilled English speaking labor force (second largest English speaking nation in the developing world), a literacy rate of 93%, an extremely reliable and robust telecommunications infrastructure, a low cost of very qualified personnel.

The Philippines already has in place an extensive pool of information technology professionals combined with a very cost-competitive telecoms network and ranks third worldwide in IT-based jobs with over 3,000,000 university graduates entering the workforce every year.

The Philippines additionally has a very Western style culture which is unique amongst offshore destinations. Companies doing business in the Philippines are often surprised at how well the nation’s citizens speak English. Filipinos offer excellent customer service being fluent in American English and also have a very helpful and friendly nature.

The Rising Tiger in Outsourcing - The Philippine Business Process Success Story

The Philippines, has over the last few years, bloomed as a key player in the global offshore outsourcing market. The Philippines has been undergoing a Business Process Outsourcing boom which is due primarily to the demand for offshore web staffing, customer contact services, finance and accounting, human resources and call centers.

The outsourcing industry is considered one of the world’fastest growing industries and International investment consultancy firm McKinsey & Co. predicts the demand for outsourcing suppliers will reach $170 billion by 2010. Many companies outsourcing are more and more considering the effectiveness of skills and not just cost savings in their decision making which means with The Philippines offerings it is now emerging as a global leader in the BPO industry.

In particular, The Philippines has become a global hub for corporate backroom operations such as financial services including accounting and bookkeeping, accounts receivable collection, account maintenance,inventory control and purchasing, payroll processing, financial analysis, management consulting, expense reporting, financial reporting, tax reporting, credit card administration, factoring, stock brokering, financial leasing, cargo shipment management and logistics management.

In order to gain this rapid growth The Philippine government has offered significant incentives in order to attract direct foreign investment into the country specifically in the BPO sector.

The vast majority of the BPO facilities are located in the central part of Metro Manila as well as Cebu City although other regional areas within the country are starting their own thriving centres.

Many international companies already have outsourcing operations in The Philippines including Accenture, Convergys, Siemens, NEC Telecom, Caltex, Fujitsu, Alitalia, Unisys, IBM, Intel, Procter & Gamble, AOL, Barnes & Noble, Chevron, Citigroup, Dell, HP, HSBC, JPMorgan Chase and Motorola,

Usually the key players (vendors) are co-owned and managed by expats combined with local managers.

Over the 2006-2007 financial year the Philippines has earned over $2 billion from offshore outsourcing service provision which makes it the 3rd largest supplier behind India and China. And for good reason, The Philippines has a low cost of wages is one of the main reasons for this trend. The Philippines has the 2nd lowest hourly wage for outsourcing professionals and 95% of the citizens speak fluent English.

It is clear that the Philippines is positioned to become a key player in the South East Asian Business Process Outsourcing industry. This outsourcing sector will keep on track to become a primary part of the Philippine economy as more and more Filipinos youth move into the game. Currently the Philippine BPO industry is forecasted to earn US$10 billion and be employing approximately 1,000,000 people by the year 2010.

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