Cause Related, Fair Trade Online
This is uber cool. Elevyn (pronounced as “eleven”) aims to create wealth using fair trade online stores, and to provide an innovative platform to raise money for social causes.
They focus on a double bottom line strategy, and use 2 indicators for our performance: Social Return on Investment (SROI) and Return on Investment (ROI).
You may read their profile on YSEI.org for more indepth information: Elevyn’s Profile on YSEI Website
The Concept
The idea is simple - they want to encourage marginalized communities to improve their livelihoods by providing them access to a worldwide market via the Internet.
They’ve achieved this by building a web-based platform that connects community-based sellers to a socially-conscious market. These online stores can be set up and managed by the communities themselves, and Elevyn works closely with NGOs and field partners on training, consultancy and advisory.
A portion of sales made thru the online store will fund specific Causes that support the local communities - “Raise $100 to buy books for the school”, for example.
Elevyn also intends to empower communities. In existing cases, it is known that some craftmakers only pocket less than 10% of its final sales price in the market. This is a situation that Elevyn can change - and we foresee that more than 75% of the item’s sales price can go back to the producers.
- Visit the Evelyn Website and Purchase a Product - Make a difference.
- Visit the Evelyn Profile on YSEI.org
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