Where Brands and Apps Socialize
As I sit here brainstorming a new viral social app (or perhaps an existing successful app with a relevant twist) for a client who is launching a TV show, I find that Chris has managed to raise 3.1 million for his venture “AppsSavvy”, and has already got some heavy hitters onboard. Selling brand exposure and advertising via social apps is a different beast to the traditional methods of selling CPMs, etc. Here’s an interview with Chris via Vator. Stay tuned, as social marketing platforms begin to rival the SE’s as the hippest playgrounds for major brands. Engaging your target audience with a viral social app can potentially be far more effective with brand re-enforcement than serving up an ad impression on a ‘run-of-the-mill’ online network, think about it…
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